Creative Marketing Manager
MBT Digital USA is seeking a Creative Marketing Manager to join the team at our Dallas offices. If you are talented marketer, love design, mobile and technology, and want to be part of an innovative and fast growing company, then we welcome your application.
As a Creative Marketing Manager you are responsible for the creation and optimization of our paid marketing campaigns. Your focus is on scaling our business by focusing on lowering cost per acquisition through smart and innovative use of design, technology and marketing principles.
Key Responsibilities:
- Design & develop creative pieces including landing pages, websites, banners and interactive UI.
- Manage the strategy and setup of all paid campaigns.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Upgrade landing pages by updating content and graphics, perform A/B tests, monitoring performance, identifying and evaluating improvement options, introducing new solutions.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
Skills & Requirements:
- BA/BS or equivalent working experience.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search through Google, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
- Proficient in Adobe Photoshop and/or Sketch.
- Ability to research, prototype and create wireframes.
- Broad knowledge of digital technologies, with a passion for self-teaching and staying up-to-date on emerging trends.
- Detail-oriented, organized and hard working.
- A team player with positive outlook and good communication skills.
Location
Dallas, TX
Department
Marketing
Employment Type
Full-Time
Minimum Experience
Middle
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